Troy will lead YapStone’s global brand marketing initiatives and work closely with the Executive Team on the creation and execution of its brand strategy, product development and business strategy.
Troy is an experienced marketing veteran, having spent over 20 years with the world’s largest traditional and digital advertising agencies, including BBDO, J. Walter Thompson and iCrossing. In his career, Troy has helmed marketing programs for Fortune 500 companies (Visa, JP Morgan Chase, Merrill Lynch, Vail Resorts, Hilton) garnering both marketing effectiveness for his clients as well as awards for the respective agency.
Prior to joining YapStone, Troy was the SVP/Executive Creative Director at Ignited, an independent digital agency in Los Angeles where he served as a Senior Management Team member. Troy is also an experienced entrepreneur, serving as co-founder and marketing advisor for KOR Water, a personal hydration brand focused on developing innovative and sustainable water bottles.
Troy Scarlott is a graduate of Washington University in St. Louis.